News

Here you’ll find news related to the latest in website design and development, as well as Internet marketing including search engine optimization and social media marketing, among others.

Using LinkedIn To Optimize Your Website

Published October 14, 2011

Do you use LinkedIn and do you have a website? “Yes” and “Yes!?”

That’s great because now you can use your LinkedIn account to optimize your website for the search engines! So how do you do it?

Use Anchor Text When You Post Links
Post Content Links To Your Linkedin Profile
Use Linkedin To Make Connections
Improve Your Profile to Leverage the SEO Advantage

Check out this post to find out how…

Bergwall website gets update!

Published August 13, 2011

Video production company, Bergwall Productions, is getting an update to its website. Site architecture and content has been cleaned up, homepage was redesigned, and SEO performed, both on-page and off-page .

Affected pages included: it’s homepage (CTE Educational and Training Videos), Automotive (How to Become a Mechanic and ASE Test Prep), Carpentry (How to Become a Carpenter), and Basic Electricity (How to Become an Electrician) sections.

Sidebar was also cleaned up so that only three images appeared – Sign-up for a free preview, Sign-up for announcements, and Check out the catalog – either of which is one of the primary goals of the website.

The Social Media Strategy Void

Published August 12, 2011

Executives at both large and small companies are now realizing the need for a social media strategy and marketing plan. A survey conducted in 2010 at the University of Massachusetts on social media adoption showed that more than 60 percent of Fortune 500 companies use some form of social media marketing, but despite the activity, they lack a formal strategy . Continue reading “The Social Media Strategy Void” »

Then and Now – Local vs. Traditional SEO

Published August 8, 2011

A year or so ago when you searched for a local business on Google (e.g., dentist, attorney, physician or plumber), the search engine results would return a combination of distinctly separate organic and local results. You most likely would get a Google map of the region along with a 10-pack, 7-pack, or 3-pack listing of local businesses which was followed by the more traditional, organic search results.

That was then…this is now Continue reading “Then and Now – Local vs. Traditional SEO” »

Home Theater Systems and Installation – Automated Digital Homes

Published March 1, 2010

The Automated Digital Homes website did not have any visibility on the Internet at all. We instituted a number of on-page SEO techniques, claimed the Google Local Listing, and created a short video which we also distributed to a number of video-sharing websites to improve its visibility. Continue reading “Home Theater Systems and Installation – Automated Digital Homes” »