About Pizazz Design
Creating the best small business websites
Helping Small Businesses Build Websites That Actually Work
You’ve got a great-looking website — but if it’s not converting, it’s not doing its job.
For more than two decades, we’ve watched talented business owners pour time and money into sites that look good… but don’t bring customers.
At Pizazz Design, we believe every website should be a profit-producing asset — not an expensive digital brochure.
Our mission is simple: help you turn your online presence into a customer-generating machine through clear messaging, smart strategy, and a touch of marketing magic.
Our Story
I’m Susan Smith, founder of Pizazz Design.
When I started this business over 20 years ago, the web was a very different place — flash intros, busy graphics, and “cool” design trends ruled the day.
But I quickly saw something most designers missed:
Pretty sites weren’t the problem. Confusing messaging was.
So I set out to fix that. Over the years, our team has helped hundreds of coaches, consultants, trade services, and small business owners clarify their message, simplify their sites, and finally start seeing real results online.
Innovation That Keeps Working
As digital marketing evolved, so did we.
We built a family of easy-to-use AI-powered tools to help entrepreneurs get results faster – without the headaches.
Meet the Genius™ Suite from Pizazz Design:
- HomePage Genius™ – transforms your homepage into a customer-attracting powerhouse.
- BizSite Genius™ – helps you structure and write the other key pages of your site to convert.
- LeadMagnet Genius™ – guides you to create lead magnets people actually want, not PDFs that collect digital dust.
Each one distills 20+ years of experience into simple, step-by-step processes that turn clarity into conversions.
Proof That It Works
We’ve helped hundreds of small business owners grow through clear, customer-focused websites.
At Pizazz Design, we’re not just here to make things look good.
We’re here to make your business grow.
“…You have a special sense for marketing and sales–critically important in turning visitors into leads. I can’t thank you enough for all of your support over the years. You’ve been a significant reason for the success of my company.“
–Larry Sleep, Lawrence Group
“…From start to finish, the experience was exceptional…The website has undoubtedly boosted our online presence, attracting more members and creating a sense of community among our members.“
–Jason Williams, AO-U of Indiana
“…extremely helpful in all areas of my website, especially helping me to create the necessary SEO I need to get visible…I highly recommend Pizazz Design if you want to stand out with your business.“
–Debbie Gill, Spiritual Coaching
Your Next Step
If you’re tired of guessing why your website isn’t bringing customers, start with our free 60-second CLEAR Site™ Assessment.
It reveals exactly what’s holding your site back — and what to fix first.
Or, jump straight into HomePage Genius™, our $7 micro-course and AI-powered tool that walks you through transforming your homepage into a high-converting client magnet. Fast and easy.
Why We Do It
Because behind every small business is a big dream — and your website should help make that dream happen.
At Pizazz Design, we’re here to help you say what you do, sell what you offer, and shine online with the clarity and confidence you’ve earned.