Intro: The Problem with Pretty Websites
You don’t need a prettier website.
You need a profitable one…a money-making website.
Here’s the hard truth: Most small business websites don’t do their job. They might look clean, maybe even fancy—but they’re not bringing in leads, customers, or revenue.
And if your website isn’t helping you grow your business…
what’s the point?
After helping hundreds of entrepreneurs get results online, I developed a simple method that takes the guesswork out of what works. It’s called the CLEAR Site™ Framework, and it’s how you turn your website into a money-making website—without hiring an expensive agency or burning it all down and starting from scratch.
Key Takeaways for a Money-Making Website
This article will break it all down, and you’ll discover –
- Most websites look fine—but don’t bring in leads or sales.
- The CLEAR Site™ Framework is a proven method for creating a high-converting, profitable website.
- CLEAR stands for:
C — Clarify your message and connect
L — Lead with structure
E — Establish trust
A — Ask for the action
R — Reinforce what matters - You don’t need a full redesign—you need clarity, structure, and strategy.
Tools like BizSite Genius™ and CoachSite Genius™ help you apply CLEAR fast and easily.
The CLEAR Framework for a Money-Making Website
C — Clarify Your Message and Connect
People don’t buy what they don’t understand.
If your message is fuzzy, complicated, or full of buzzwords, they’ll bounce.
The first step to a money-making site is clarity:
- Say what you do in plain English
- Speak to the person you actually want to attract
- Connect emotionally before pitching logically
Your goal? When someone lands on your homepage, they should instantly think: “This is for me.”
Bonus Tip: My CoachSite Genius™ tool walks you through creating a homepage headline and subhead in minutes—even if writing isn’t your thing.
L — Lead with Structure
Your site should feel like a guided tour, not a scavenger hunt.
When visitors land on your homepage, they shouldn’t have to work hard to figure out:
- What you do
- Whether it’s for them
- What to do next
Here’s the ideal homepage structure that leads people forward—and toward action:
- Clear Headline + Subhead
→ Hook them immediately with what you offer and why it matters. - Call-to-Action Button (Above the Fold)
→ Tell them what to do next before they even scroll. - Short Value Proposition Section
→ Quickly explain the biggest benefits of working with you (not every service detail). - Trust Builders (Testimonials, Logos, Proof)
→ Let others do the bragging. Include real social proof to build confidence. - Call to Action Again
→ Once you’ve built interest and trust, invite them to take action again. - Expanded Offer Explanation (Optional)
→ For those who want more info, give a bit more detail about what you offer—but keep it focused and simple. - Final Strong CTA
→ Always end with a clear invitation. Remind them what the next step is—and make it easy to take.
Pro tip: The flow matters just as much as the content. People skim. So guide them like a tour guide—not like a professor. If your homepage feels like a maze—or worse, a vague brochure—it’s time to lead them more clearly.
Clarity creates momentum. Confusion kills it.
E — Establish Trust
Your visitor has one big question they may never say out loud:
“Why should I trust you?”
Your website needs to answer that fast. Here’s how:
- Testimonials from real clients that speak to results and experience
- Before/after examples, case studies, or screenshots of success
- Logos, certifications, partnerships—visual trust signals
Trust is the bridge between browsing and buying. Build it early and often.
A — Ask for the Action
Don’t make them guess. Don’t make them scroll for a mile.
If you don’t clearly ask them to take the next step—they won’t.
Whether it’s downloading your lead magnet, scheduling a call, or buying your product, make sure you:
- Ask for the action early
- Repeat it more than once
- Make it simple to do
Clear CTA buttons. No fluff. No friction.
R — Reinforce What Matters
People don’t usually take action the first time they hear something.
They need reminders—tasteful, strategic ones.
Here’s how you reinforce your message:
- Echo your core benefit across your site (homepage, about, services, emails)
- Repeat your CTA using buttons, banners, or gentle popups
- Re-highlight the transformation you offer—what their life or business looks like after working with you
- Sprinkle in social proof and stats—multiple times, in different places
This isn’t repetition—it’s reinforcement. When done right, it creates confidence and momentum.
Common Website Pitfalls (and How the CLEAR Site Framework Solves Them)
Let’s be real—most websites fail not because of bad intentions, but because of invisible gaps. Here are the most common mistakes I see (yes, even from professionals), and how each one is directly fixed by a CLEAR approach.
🚫 Pitfall #1: Confusing Messaging
Visitors land on your site and think:
“Wait…what do you actually do?”
Maybe your headline is too vague, or your copy tries to speak to everyone—so it speaks to no one.
✅ CLEAR Fix:
C – Clarify your message and connect.
Say what you do, who you help, and what the transformation is—in plain, specific language.
🚫 Pitfall #2: Zero Structure or Flow
The homepage is a wild mix of blocks, sliders, and generic sections. There’s no rhythm or journey—it’s a digital maze.
✅ CLEAR Fix:
L – Lead with structure.
Use the 7-part homepage framework to guide visitors step-by-step toward the action you want them to take.
🚫 Pitfall #3: No Social Proof or Credibility
Even if you’re amazing at what you do, if your site doesn’t prove it—people won’t believe it.
✅ CLEAR Fix:
E – Establish trust.
Include real testimonials, logos, success snapshots, and visual proof points early and often.
🚫 Pitfall #4: Passive Pages With No CTA
Many sites explain what they do but never actually ask the visitor to do anything.
✅ CLEAR Fix:
A – Ask for the action.
Every page should include clear, specific, and repeatable calls to action. If you don’t ask, they won’t act.
🚫 Pitfall #5: One-and-Done Messaging
You said it once—and hoped they remembered it. But visitors skim. They bounce. They need reminders.
✅ CLEAR Fix:
R – Reinforce what matters.
Echo your core message, transformation, and call to action in multiple places—tastefully and strategically.
Bottom line?
If your site has one (or more) of these gaps, don’t panic. That’s exactly why the CLEAR Site™ Framework works—it’s not fluff. It’s structure.
You don’t need to burn your site down. You just need to build it with intention.
What to Do Next
Now that you know the CLEAR Framework, you’ve got two options to begin to build your money-making website:
Option 1: Want the Easy Button for a Money-Making Website?
If you’re thinking, “This is what I’ve been missing. I just want to fix my site fast…”
Then grab BizSite Genius™—a done-with-you tool that walks you through the CLEAR method, step-by-step, and helps you turn your website into a money-making machine in under 30 minutes.
No fluff. No jargon. Just results.
👉 Explore BizSite Genius™ »
Option 2: Not Sure Where to Start?
Start small. Start smart.
Grab CoachSite Genius™—my free guided tool designed for coaches and consultants who want help crafting a homepage that attracts the right clients (and repels the wrong ones).
🎁 It’s free, fast, and takes the guesswork out of what to say.
👉 Get Free Access to CoachSite Genius™ »
Need help with lead magnets or email funnels too?
Check out LeadMagnet Genius™ or see why I recommend Systeme.io as the best all-in-one marketing platform for small businesses.
Final Thoughts: Pretty Doesn’t Pay. Clarity Converts.
The truth is, most websites don’t fail because they’re ugly.
They fail because they’re unclear.
And they confuse.
They ramble.
And forget to ask for the sale.
But now—you know better. And you’ve got a framework to fix it.
The CLEAR Site™ Framework gives you the structure, messaging, and flow your website needs to actually do its job—bring in leads, guide your visitors, and grow your business.
You don’t have to do it all at once. But you do have to start.
So whether you grab CoachSite Genius™ for free, or dive straight into BizSite Genius™, you’re taking a powerful first step toward a site that sells. And for even more information on improving your site, check out 7 Steps to a Money-Making Website.
Because clarity isn’t just nice to have.
It’s the difference between “meh”… and money.